Food labels
A food product label is much more than just information – it’s a key element in building brand image and an effective marketing tool that attracts customers’ attention. A professionally designed label not only ensures readability and compliance with regulations but also emphasizes product quality, increasing its shelf appeal. Through the use of modern materials and finishing techniques, food labels become an integral part of marketing strategy, influencing consumer purchasing decisions.
How should food product labels look like?
A food product label should primarily stand out with excellent readability. The appropriate design is crucial, incorporating legible sizes and carefully selected font styles, guaranteeing clarity and ease of reading even with small text sizes.
Contrasting color combinations and clear information layout help consumers quickly find necessary data. Food product labels should also be made from materials adapted to the product’s specifics and storage conditions, while maintaining proper proportions of graphic elements and clear emphasis on the most important information.
Depending on the product type and storage conditions, we use different substrate types. Food product labels can be made from coated paper, polyethylene (PE), or polypropylene (PP) film. For products exposed to moisture or low temperatures, we recommend waterproof films, while for premium products, labels on metallized or textured papers work well.
Modern food product labels can be enhanced with various decorative elements that increase their attractiveness. Our offer includes:
- Hot stamping with gold or silver foil
- Selective UV varnishing, creating an embossed effect
- Matte and glossy varnishes
- Protective laminates
All while maintaining proper proportions of graphic elements and clear emphasis on the most important information.
Do your labels reflect the quality and uniqueness of your product?
First impressions are crucial. Studies show that 70% of purchase decisions are made based on packaging appearance, and 30% of consumers declare that an attractive label increases their trust in the brand. Customers make purchase decisions within seconds. A well-designed label is an investment that always pays off.
Professional food labels bring numerous measurable benefits for manufacturers and distributors. Properly designed labels facilitate product identification on the shelf and protect against counterfeiting. Their compliance with current regulations and high production quality build customer trust, increasing perceived value and product prestige.
Let’s not forget that over 60% of consumers pay special attention to the readability and layout of information on the label, further emphasizing the importance of precise and professional design. Well-designed markings not only facilitate product identification on the shelf but also effectively protect against counterfeiting, building perceived value and product prestige in customers’ eyes.
Applications of food labels
Labels on food product packaging find applications in almost every segment of the food industry. In the fruit and vegetable processing sector, they adorn jars of jams and preserves. Dairy producers use them to mark yogurts, cheeses, and other dairy products. The meat and sausage industry relies on them for marking their products. Bakeries and confectioneries use food labels to describe their products’ composition. Beverage and juice producers, manufacturers of dry goods, ready meals, or special purpose foods – all need reliable and aesthetic labels.
Why choose
food labels from INICLA?
Dairy products, bread, and even exclusive preserves – all these products deserve marking that not only serves its function but also emphasizes their unique character. That’s why at INICLA, we focus on a comprehensive approach to customer needs. We offer professional consultation at every stage of implementation, from design to final production.
Our modern machinery park and use of high-quality materials guarantee the highest standard of execution. Competitive prices and timely order fulfillment make us a trustworthy partner for companies in the food industry.
Food product labels are more than just markings – they’re the business card of your brand and product. Contact us – we’ll help you choose the best solution for your products.
